Department of English Language and Literature
Directory
Mark Garrett Cooper
Title: | Professor |
Department: | English Language and Literature College of Arts and Sciences |
Email: | coopermg@mailbox.sc.edu |
Phone: | 803-576-5991 |
Office: | HUO, Room 212 |
Resources: |
English Language and Literature |

Education
PhD, Brown University, 1998
BA, Wesleyan University, 1990
Specialization
• The Research University
• Media History
• Early Hollywood
Courses
• Film and Media History
• Cinema and the Archives
• Media Industries
Activities
I investigate the history of media institutions. This interest has led me to publish two books on early Hollywood and to write another, with co-author John Marx, revealing the career of the American university as an audience-building enterprise. John and I are currently researching a follow-up book entitled “It’s Time to Reclaim Merit,” which addresses the urgent need to reexamine the university's role in identifying and certifying talent. I also am currently working on a book, “Accounting for Motion Pictures,” that will reconsider film and television history from the point of view of its accounting practices. I engage collaborative projects to bridge disciplines, institutions, and communities by means of digital tools and archival media, work that led me to co-edit a collection on archival newsfilm.
Publications
BOOKS
• Media U: How the Need to Win Audiences Shaped Higher Education. With John Marx (University of California, Davis). Columbia University Press, 2018.
This book describes how the US university developed as a media platform. For the past
century and a half, American universities have built and maintained audiences through
football games as much as through curricula, through film, radio, television, and
digital computers as much as through print. Homecoming games and freshman composition,
movies and research publications, twitter feeds and humanities centers are not in
fact the adversaries stereotyped by so many accounts of US higher education. Instead,
a common imperative informs them: through feats of mediation, universities bind individuals
into groups and certify hierarchical distinctions.
• Rediscovering US Newsfilm: Cinema, Television, and the Archive. Co-edited with Sara Beth Levavy, Ross Melnick, and Mark Williams. AFI Film Readers.
Routledge, 2018.
Assembling new approaches to the study of U.S. newsfilm in cinema and television,
this edited collection makes a long overdue critical intervention in the field of
film and media studies by addressing the format’s inherent intermediality; its mediation
of events for local, national, and transnational communities; its distinctive archival
legacies; and, consequently, its integral place in film and television studies more
broadly.
• Universal Women: Filmmaking and Institutional Change in Early Hollywood. University of Illinois Press, 2010.
• A Choice outstanding academic title, 2011.
• Love Rules: Silent Hollywood at the Rise of the Managerial Class. University of Minnesota Press, 2003.
SELECTED ESSAYS
• “Higher Education Has Always Been Commercial.” With John Marx. Chronicle of Higher Education (Chronicle Review), 3 February 2019.
• “Does Merit Have a Future?” Wiith John Marx, Forum on Cathy Davidson, The New Education: How to Revolutionize the University to Prepare Students for a World
in Flux. PMLA 133.3 (2018): 678-85.
• "Crisis, Crisis, Crisis: Big Media and the Humanities Workforce." With John Marx. differences 24.3 (2014).
• “Motion Picture Accounting.” Oxford Bibliographies Online. Oxford University Press
(2014).
• "Tackling Universal Women as a Research Problem: What Historiographic Sources Do and
Don't Tell Us about "Gender" in the Silent Motion Picture Studio." Framework 51.2 (2011).
• "Pearl White and Grace Cunard: The Serial Queen's Volatile Present." Star Decades: Screen Stars of the 1910s. Ed. Jennifer M. Bean. New Brunswick: Rutgers University Press, 2011.
• "Archive, Theater, Ship: The Phelps Sisters Film the World." Researching Women in Silent Cinema: New Findings and Perspectives. Monica Dall' Asta, Victoria Duckett, Lucia Tralli, eds. University of Bolonga, 2013.
DOI 10.6092/unibo/amsacta/3805