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College of Hospitality, Retail and Sport Management

Faculty and Staff

Scott Smith, Ph.D., C.M.P.

Title: Associate Professor
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-8199
Fax: 803-777-1224
Office: Close-Hipp 629
Scott Smith headshot


Ph.D., University of Central Florida, 2012
M.S., University of Central Florida, 2004
B.S.B.A., University of Central Florida, 1987


Scott Smith was born and raised in Orlando, Florida, and witnessed firsthand Orlando's growth from a small, relatively unknown town into the tourism giant that it is today. When Smith turned 16, he began his hospitality management career at Walt Disney World, where he continued to work throughout high school and college. After graduation from the University of Central Florida, he began his professional career with Marriott Hotels and held various positions in their hotel and resort division throughout the United States. Prior to his academic career, Smith also worked for Sheraton Hotels, Rosen Hotels, Walt Disney World, and Hilton Hotels in various management positions before returning to graduate school and completing his studies at the University of Central Florida's Rosen College of Hospitality Management. Smith currently holds a position with the University of South Carolina’s College of Hospitality, Retail and Sports Management as an assistant professor. Smith’s primary areas of research are pricing and revenue management in the hospitality industry. He also provides consulting to the hotel, resort and theme park industries.

Honors and Awards


  • Revenue Management
  • Pricing in the Hospitality Industry
  • Theme Park and Attraction Management
  • Consumer's Perceptions of Fairness
  • Utilizing Advances in Technology to Improve the Guest's Experience


  • HRTM 110–Introduction to Hospitality Management
  • HRTM 260Lodging Management
  • HRTM 388Resort Management
  • HRTM 521Revenue Management


Smith, S. (under review). "The effect of hotel rate increases and discounts on consumer willingness to purchase." International Journal of Revenue Management.

Bilgihan, A., Smith, S., Ricci, P. and Bujisic, M. (under review). "Hotel guest preferences of in-room technology amenities." FIU Review.

Holcomb, J. and Smith, S. (under review). "Hotel general manager's perceptions of CSR culture of Florida hotels." Tourism and Hospitality Research.

Smith, S., Parsa, H. and Bujisic, M. (2015). "The effect of hotel rate increases and discounts on consumer willingness to purchase." International Journal of Revenue Management, 32(7).

Smith, S., Parsa, H. and Bujisic, M. and Van Der Rest, J. (2015). "Hotel cancellation policies, distributive and procedural fairness, and consumer patronage: A Study from the lodging industry." Journal of Travel and Tourism Marketing, 32(7).

Bilgihan, A., Bujisic, M. and Smith, S. (2015). "The effect of guest experience and personal characteristics on return intention, word-of- mouth and guest satisfaction." Tourism Analysis: An Interdisciplinary Journal, 20(1), 25-38.

Yang, W., Hanks, L., Smith, S., and Parsa, H. (2015). "FDA ruling and nutritionally focused menus - Part II: Recommendations for presenting calorie information on restaurant menus." Journal of Foodservice Business Research, 18(2).

Ferguson, M. and Smith, S. (2014). "The changing landscape of hotel revenue management and the role of the hotel revenue manager." Journal of Revenue and Pricing Management. 13(1), 224-232.

Bagri, S., Babu, S., Kukreti, M. and Smith, S. (2012). "Human capital decisions and employee satisfaction at selected hotels in India." FIU Review 29(2),104-120.

Professional Affiliations

  • International Council on Hotel, Restaurant and Institutional Education
  • AH&LA—American Hotel & Lodging Association

Challenge the conventional. Create the exceptional. No Limits.