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College of Hospitality, Retail and Sport Management

  • A group of students talk and laugh on the field at Williams-Brice Stadium prior to the 2022 Garnet & Black Spring Game.

Sport and Entertainment Management, B.S.

The business-focused curriculum for the Bachelor of Science in Sport and Entertainment Management includes accounting, marketing, economics, finance, and industry-specific courses in venue, entertainment and sport management to prepare students to lead the "business behind the business."

Did you know South Carolina's Department of Sport and Entertainment Management is part of the No. 1-ranked Sport Science program in the nation? From world-renowned scholars to former presidents of NFL, NBA and NHL teams, we give students the opportunity to learn from the best. 

With topics ranging from big data to venue operations, students can select from a comprehensive list of electives to tailor their degree to their career interests. For example, if a student wants to focus on the entertainment industry, they could take the Live Entertainment Tour Management (SPTE 303) elective. Or if a focus on sport is preferred, our NCAA Compliance (SPTE 315) elective could be a great fit.

The degree program offers areas of concentration in entertainment management, sport management, and venue and event management, as well as an option to graduate with distinction in the undergraduate research track.

Curriculum Design

120 credit hours including:

  • 36 hours credits in the SPTE major, including internships
  • 34 hours of foundational, management-focused courses
  • 31-43 hours of Carolina Core

Sample Course Overview

English
Statistics
Public Speaking
Introduction to Sport
Elective
Accounting
Introduction to Live Entertainment
Science
History

Economics
Accounting
Computer Applications in Business
Introduction to Event and Venue Management
Fine Art or Literature
Principles of Marketing
Calculus
Principles of Management
Business Law
Business Communication

Finance
Personnel Organization and Supervision
Professional Development Seminar
Sport and Entertainment Marketing
Foreign Language or Free Elective
Science
Sport Elective
Elective
Social Science
Sport and Entertainment Business and Finance

Sport and Entertainment Event Management
Sport Electives
Elective
Internship

For more details about the degree requirements and curriculum for the B.S. in sport and entertainment management, please visit the academic bulletin.

  • Graphic stating No. 1-ranked Sports Science school in the nation

    Sitting on Top

    For two years in a row, the University of South Carolina has been ranked No. 1 in the nation for Sport Science by Shanghai Rankings, and our Department of Sport and Entertainment Management is a big reason why.

    Apply Now

  • David and Nicole Tepper smiling

    David and Nicole Tepper Scholars Program

    The Nicole and David Tepper Scholars Program was established in 2020 thanks to an impactful gift from David and Nicole Tepper. The Tepper Scholars Program provides four-year scholarships to four incoming sport and entertainment management freshmen each year.

    Learn More

  • Four sport and entertainment management majors listen to instructions from a member of the USC athletics department prior to a football game.

    Business of Football

    Graduates from the university’s sport and entertainment management degree programs are employed by more than half of the NFL’s 32 teams and the league's home office – with leadership roles ranging from scouting to team operations to ticket sales and marketing.

    Read More


Undergraduate Internship Requirement

All students complete two work experiences—an internship and a practicum—as part of their degree. These real-world experiences expose students to industry connections and provide resume building opportunities to prepare them for leadership roles after graduation. The first can be any job in the sport and entertainment industry and is completed during sophomore year. The second experience is usually completed during junior or senior year and takes on more responsibility in a managerial or supervisory capacity.

Learn From the Best

Students in our Bachelor of Science in Sport and Entertainment Management program learn from some of the best in the industry. Many of our faculty bring a wide range of expertise from decades of professional experience in areas such as live event production and promotion, sport organization leadership, venue financing, marketing and sales strategy, law, and human resource management. Our teaching roster also includes world renowned scholars who are conducting ground-breaking research that is shaping the future of the industry. In addition to our remarkable faculty who have held executive positions in major professional sports and founded their own companies, our students receive countless opportunities to hear from guest speakers ranging from professional sport league presidents to Power Five conference commissioners. Visit our sport and entertainment faculty and staff page to learn more.

Career Success

Check out some examples of our alumni's sport and entertainment careers.

Below are some additional examples of the rewarding sport and entertainment management career opportunities available:

  • Booking
  • College athletics
  • Concert promotion
  • Entertainment media
  • eSports, facility operations
  • Festival operations
  • Live event promotion
  • Marketing and promotions
  • Sales and sponsorship
  • Venue management
  • Public relations
  • Sports media
  • Team logistics
  • Tournament management
  • Scheduling and promotion management
  • Special events
  • Talent agent
  • Tour management

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