The University of South Carolina College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring faculty and business leaders advance the world’s consumer experience industries.
Our students learn some of the world’s fastest growing and most exciting industries within nationally acclaimed degree programs. Distinguished faculty and extraordinary learning experiences plus two student-run businesses and seven research centers prepare graduates for successful careers in the hospitality, tourism, retail, sport and entertainment management industries.
Immersive Learning Brings Lessons to Life
Our students learn within unique field trips and one-of-a-kind courses that ignite interests. Whether experiencing NASCAR behind the scenes at a storied track or getting a first-class lesson on hotel management at an ultra-luxurious Madison Avenue hotel, your curriculum includes career experiences that help you accomplish your professional dreams.Beyond the Classroom
Job opportunities at Masters Tournament offer unparalleled experience for USC students
Over the past 20 years, thousands of University of South Carolina students have been part of one of the greatest traditions in sport by working at the Masters Tournament. For students in the School of Hospitality and Tourism Management, there is no better training ground to gain real-world professional experience than Augusta National Golf Club. But the opportunity is open to all majors.
Wildfires are a severe blow to Maui's tourism-based economy, but other iconic destinations have come back from similar disasters
Major wildfires on the Hawaiian island of Maui have killed dozens of people and caused heavy damage, particularly in the historic town of Lahaina, as of Aug. 10, 2023. Research professor Rich Harrill, an expert on hospitality and tourism, explains how such events affect places like Maui in the short and long terms.
USC students find social media success
With an undergraduate student population of more than 25,000, you can bet there are some prolific social media influencers roaming our historic campus living their best student lives. We'd like to introduce you to a few USC students with impressive follower counts and their own unique flair.
Sport management professor brings experience, network to USC students
Bill Sutton, a professor of practice in the College of Hospitality, Retail and Sport Management, brings his half-century of experience and connections in the sports industry to students at USC.