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Darla Moore School of Business

STRIVE Program for Veteran Entrepreneurs

UofSC serves our South Carolina veterans in partnership with Syracuse University’s Institute for Veterans and Military Families.

Syracuse University’s IVMF brings to the Columbia campus its STRIVE program for veteran entrepreneurs in partnership with the Faber Entrepreneurship Center at the Darla Moore School of Business. IVMF entrepreneur programs have trained over 80,000 veterans by leveraging the skills, resources, and infrastructure of higher education institutions. STRIVE is a deep dive into the ways and means of starting your business.

Led by entrepreneurship instructors Dr. Kasie Whitener and Dr. Jeff Savage, the UofSC STRIVE program helps South Carolina veteran business owners achieve the following learning outcomes:

  • Identify your target customers
  • Learn to complete the 3 basic types of research
  • Adopt an iterative Proceed, Pivot, or Punt approach to all stages of development
  • Use the tools necessary to determine the business and economic model that best serves you and your company
  • Learn how to rise above the noise through targeting marketing
  • Create proforma financials
  • Understand the basics of company financial controls
  • Create a pitch presentation

Dates and information for the Summer 2022 program

10 a.m. - 2 p.m.
Kickoff Session

10 a.m. - 2 p.m.
Business Model Canvas, Value Proposition, Social Entrepreneurship

5:30 - 8 p.m.
Customer Segments, Target Markets, Competitive Analysis

10 a.m. - 2 p.m.
Positioning and Pricing Strategies, Branding and Social Media

5:30 - 8 p.m.
Financial Ratios and Reporting, Operations Management

10 a.m. - 2 p.m.  
Government Contracting, Feasibility, Intellectual Property

5:30 - 8 p.m. 
Sales and eCommerce platforms, Pitch Deck training

5:30 - 8 p.m.
Graduation, Pitch Event


Yes, the kickoff meeting will provide access to all necessary materials. There is no charge.

Yes, Saturday lunches will be served and Monday evening meals will be made available.

All class sessions are onsite without a remote option. There is digital work to be completed independently between the kickoff session (July 23) and the following Saturday session (July 30).

No, the STRIVE program is fully funded by Syracuse IVMF and the Faber Entrepreneurship Center.

Send additional questions via email to or

Register to attend the Strive Summer 2022 Program. 

Challenge the conventional. Create the exceptional. No Limits.